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The story of how a small construction company went from paving new driveways to creating permeable PurePave technology, innovating with NRC, replenishing aquifers with Conservation Ontario, distributing into USA and manufacturing for contractors across NA.
PurePave Technologies story by CEO Taylor
Davis
Taylor Davis - Moderator at SmartGreenCities, Permeable Paving scientist under NRC-IRAP, CEO PurePave Technologies Inc.
Hi! Thank you for taking the time to find out more about PurePave's permeable surfaces. PurePave's technology grew out of a small construction company in Ottawa. We founded in 2012 because we knew how to provide our clients with more paving alternatives and eventually, stronger decorative driveways. We soon became a major player in the high-end surfacing business and after producing a new paving material, we were fortunate enough to team up with European Permeable Paving powerhouse.
But there were problems with what Europe had to offer. Canada's freeze-thaw action and soil conditions are different. We would require something far more robust with unique material properties and new engineering solutions to boot...
...As the construction company grew, so did the demand for sustainability. Our customers started asking if we could build custom granite driveways that eliminate drainage issues are anti-slip and don't become ridden with weeds or warped like interlock. We began working with other contractors and expanded towards our customers’ demand and the environment's needs. Many of our client’s neighbours had the desire for a new type of upscale driveway, but did not want interlock or concrete… they wanted something more practical… something that was eco-friendly, beautiful and long lasting.
NRC Construction Technology building in Ottawa, Canada 2018
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Conservation Authority of Ontario building, Ontario 2018
Manhattan Woods Golf club installs porous golf cart pathway using PurePave Spray-Tech, 2017.
Frustrated with what the permeable paving market had to offer for the Canadian climate, we started to look to solve the problem ourselves... and that's when things really started to get interesting.
Our team was flown out to Manhattan in 2016 and the PurePave team never thought the short trip would lead to a US distribution deal just 18 months later.
We had joined forces with Canada's top construction materials chemists to create the strongest possible porous pavements. We knew that in order to accomplish our goal, we would need to push the innovation much further than ever before. We needed to create a system that functions in Canada. It would need to be freeze-thaw resistant, salt proof, flexible and significantly stronger than standard asphalt.
The National Research Council of Canada has installed PurePave at their construction technology headquarters in 2018. University of Ottawa has run freeze-thaw and flexural strength tests on PurePave since 2019: the system is 6x stronger than asphalt and benchmarked completely freeze-thaw resistant. Fast forward to 2024 and PurePave's proprietary technology has been used by Canadian municipalities and developers for parking lots, city medians, sidewalks, stormwater management, low impact development, heavy duty loading docks, safety surfacing, and sloped driveways.
The transition toward Sponge Cities in North America is finally possible. From Grey to Green, PurePave will help Save Cities Billions in flood damage, save hundreds of millions in extended stormwater infrastructure lifespan, reduce pollution of waterways and earn our contractors a good buck or two along the way.
PurePave installations are now proudly incentivized by local governments. More forward thinking contractors are joining the PurePave Team to offer better high-end surfacing and permeable solutions to their clients and cities. They are building the strongest and best looking eco-friendly surfaces available today! They can even keep any and every porous paving surface in tip top shape using our power wash sealing system and that is something we are very proud of.
Thank you for reading and we hope to see you soon.
Taylor Davis, PurePave Technologies